6 Comments

I loved you view on infrequent product. I like the point of "All infrequent products are Utility Products and not the other way round".

I wanted to know you opinion on how ICED theory perceived on PULL vs PUSH product.

or Can ICED theory be used on entertainment products?

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This is a very important thought and action piece to add to the product/market fit conversation, and ultimately a viable business model. If I have a product and people don't use it that often, how successful will I really be? How can I build a 'story' that is compelling and convincing to investors, etc? Great food for thought. I especially like the focus of control over the user experience - address as many aspects as possible to delight me, the customer - and I will look for ways to use your product! www.CustomerDiscoveryPros.com @GrowWithRandy

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