The concept of product-market fit is blurry and suffers from a clear definition for low-frequency products. We will explore ways to draw a line in the sand while measuring product-market fit.
1) YouTube is pull product - People love to use it and they keep coming back.
Vimeo on the other hand is push product, where the Vimeo has to push companies to use it to realize the benefits.
2) Food delivery vs Events ticketing
The former is pull; people like to eat so they go to their favorite food app.
Whereas event organizer and platforms have to push the users to use their platforms.
I have been helping an early-stage founder building a product in prediction markets in solving their retention problem.
I find their product to be push platform according to me and can be categorized as entertainment product as per your framework. Given the platform is an infrequent product, I was thinking of leveraging the ICED framework to understand their problem better.
Thanks for clarifying the difference between push and pull products. I dont think it plays a major role in ICED theory. However, I argue 2 points in ICED theory, which may be related.
Crack Distribution:
One of the essential part in a low frequency product, irrespective of push/pull is to crack the 'availability'. This means the distribution and making it easily accessible whenever/wherever customer wants will be one of the key attributes for its success. This 'push' is essential.
Make it Distinctive:
Making the product distinctive is key to make the brand of first choice in the mind of the consumers. This is a substantial moat if done well and results in the 'pull' of the product.
ICED theory deeps dive into both these points in lot of detail.
This is a very important thought and action piece to add to the product/market fit conversation, and ultimately a viable business model. If I have a product and people don't use it that often, how successful will I really be? How can I build a 'story' that is compelling and convincing to investors, etc? Great food for thought. I especially like the focus of control over the user experience - address as many aspects as possible to delight me, the customer - and I will look for ways to use your product! www.CustomerDiscoveryPros.com @GrowWithRandy
I loved you view on infrequent product. I like the point of "All infrequent products are Utility Products and not the other way round".
I wanted to know you opinion on how ICED theory perceived on PULL vs PUSH product.
or Can ICED theory be used on entertainment products?
Thank you for your kind comments.
ICED theory doesnt work well with entertainment products.
Not sure what do you mean by PULL vs PUSH products. Do you mind elaborating a bit more?
There are different ways to see the products.
What I mean by pull vs push is:
For ex:
1) YouTube is pull product - People love to use it and they keep coming back.
Vimeo on the other hand is push product, where the Vimeo has to push companies to use it to realize the benefits.
2) Food delivery vs Events ticketing
The former is pull; people like to eat so they go to their favorite food app.
Whereas event organizer and platforms have to push the users to use their platforms.
I have been helping an early-stage founder building a product in prediction markets in solving their retention problem.
I find their product to be push platform according to me and can be categorized as entertainment product as per your framework. Given the platform is an infrequent product, I was thinking of leveraging the ICED framework to understand their problem better.
Also, Thank you for writing articles.
It's very rare to find great thinkers and mentor in product domain.
Apologies for the tardy response.
Thanks for clarifying the difference between push and pull products. I dont think it plays a major role in ICED theory. However, I argue 2 points in ICED theory, which may be related.
Crack Distribution:
One of the essential part in a low frequency product, irrespective of push/pull is to crack the 'availability'. This means the distribution and making it easily accessible whenever/wherever customer wants will be one of the key attributes for its success. This 'push' is essential.
Make it Distinctive:
Making the product distinctive is key to make the brand of first choice in the mind of the consumers. This is a substantial moat if done well and results in the 'pull' of the product.
ICED theory deeps dive into both these points in lot of detail.
Hope this helps.
This is a very important thought and action piece to add to the product/market fit conversation, and ultimately a viable business model. If I have a product and people don't use it that often, how successful will I really be? How can I build a 'story' that is compelling and convincing to investors, etc? Great food for thought. I especially like the focus of control over the user experience - address as many aspects as possible to delight me, the customer - and I will look for ways to use your product! www.CustomerDiscoveryPros.com @GrowWithRandy